41 of the Best Online Toy Stores (Mega List)

Discover the best online toy stores for shopping popular toys, toys for all ages and even the hard to find ones. Search through our mega list to know where to look.


Father and son playing with toy cars.

I love buying toys online for my kids. Why? Because it’s easy, convenient, and saves me a lot of time searching for the perfect toy.

Online toy shopping is great for when I need a little inspiration, but it’s even easier when I know exactly what I want to buy, such as outdoor toys or stuffed animals.

While it’s not exactly the same as experiencing the magic of a toy store, online shopping allows me to browse such categories as if I was walking the isles at a physical shop.

I remember as a kid – the closest thing we had to a regular toy store was the Sears catalog. My siblings and I looked forward to it coming in the mail every year. We’d all clamor for it and spend hours combing through the toys. These days, kids can spend hours browsing toys online – lucky them!

The toy market is big business. Danish company LEGO is the leading toy company to date with its peak revenue at $5.49 billion USD. Another American company, Mattel, follows closely with $5.46 billion USD in revenue. Mattel is the company behind Barbie, Fisher-Price, Hot Wheels, and UNO to name a few. Third is Namko Bandai, the Japanese video game development company and publisher known for Tekken, Dragonball, Naruto and Pac-Man.

The fact that you’ve probably heard of some (if not all) of these brands speaks volumes about how big the toy industry actually is. But what about if you’re shopping for more unusual, limited edition, or even bespoke toys?

In that case, you should probably search outside the box – and check out